Tembo Health is a telemedicine platform focused on improving health outcomes for seniors.

Director, Marketing

• Lead development and execution of company’s integrated marketing strategy, including corporate branding & positioning, go-to-market strategy, content strategy, and sales enablement activities.

• Refreshed corporate brand visual identity to improve traction with enterprise customers and alignment with buyer/end user personas.

• Developed new corporate communications strategy, including guidelines and templates for internal and external communications.

• Conduct product-market fit research for existing and new products, identify potential new product pathways, and develop product branding and messaging to enhance customer engagement and education.

• Work closely with customer success teams to increase customer stickiness and product utilization, collaborate with product teams to enhance customer onboarding experience, and design sales enablement and customer success collateral and training materials.

• Develop and implement content and event strategies to enhance company’s thought leadership position in telemedicine industry, including producing webinars, drafting and publishing blog and social media posts, coordinating appearances at trade events, and developing/planning targeted company events and speaker series.

AdaptHealth is a leading provider of healthcare-at-home solutions including home medical equipment, medical supplies, and related services.

Vice President, Marketing

• Led integrated national and local marketing strategy for rapidly growing company with over 80 acquisitions, employee growth from 400 to 9,000+, and successful initial public offering (IPO) completed during tenure.

• Built cross functional team of designers, digital experts, product specialists, and marketing professionals to meet business and marketing function needs, including corporate branding & positioning, internal & external communications, content development, sales enablement, product adoption, patient & referral experience, and digital/social media management.

• Led successful corporate rebranding, including new visual identity, corporate messaging and brand hierarchy, and implemented branding strategy for newly acquired companies.

• Managed internal and external communications, including investor relations support; developed branded internal communications campaigns for human resources, corporate compliance, and executive leadership.

• Developed new corporate website and digital architecture for parent and 30+ subsidiary brands; developed comprehensive content strategy to drive patient education and self-service capabilities via customer service and digital properties.

• Implemented digital-first omnichannel strategy to enhance patient experience, including standardization of communication channels and launch of new technology-driven processes; for example, worked collaboratively with product, business unit and IT teams to launch proprietary mobile app, drive downloads, and increase usage of key features (pilot launch saw 8% download rate, increase in touchless supply orders, and improved health outcomes).

• Launched quarterly CEO townhall and on-going video series to promote executive leadership and key organizational initiatives; implemented new acquisition onboarding process and new employee townhalls to support culture building across the organization.

• Developed and implemented cross-sell initiatives that resulted in incremental revenue of $250-300k per month, on average.

Associate, Marketing & Communications (New York, NY)

• Assisted with developing firm narrative and product-focused messaging to support existing and potential investor communications.

• Responsible for leveraging content on social channels, tracking and monitoring media activity, and identifying and coordinating strategic speaking opportunities for firm leadership.

• Established new process for promoting content across LinkedIn platform by reducing compliance approval process from over a week to a few hours and significantly increasing post frequency; resulted in 200% increase in engagement (i.e., likes and comments).

• Developed dashboard that tracked and highlighted key communication metrics (e.g., media mentions, interview activity), content performance (e.g., post engagement, research paper downloads), web statistics (e.g., unique visitors, popular pages, bounce time), and event activity (e.g., events hosted, events attended, attendee information).

Cognito is an integrated PR, marketing communications and digital agency specializing in finance, technology and professional services.

Senior Account Manager | Integrated Marketing Communications – New York, NY (2016 - 2017)

• Led team of 6 people in advising financial services and financial technology clients on marketing strategy, corporate communications, social media management, and media measurement and analytics.

• Assisted clients with creating media strategies, crafting corporate and product-specific narratives, generating content, launching new websites, and planning and executing events.

• Planned and executed trade event, attended by over 80 C-suite executives, to increase profile of firm and generate new business opportunities. Illustrative Client Engagements

• Developed and led social media training for 20 international bank executives focused on building and managing their online voices.

• Created acquisition marketing strategy for banking client, including new corporate messaging and positioning, pre-event media activities, day-of media and social strategies, and post-acquisition industry events and roadshows.

• Assisted CEO of payments technology company with creation of monthly blog column to raise profile of firm.

Client Services & Business Manager – London, England; New York, NY (2013 - 2016)

• Led measurement & data insights practice which included product management, client service, strategy building, and advisory services.

Consultant – Los Angeles, CA; London, England (2010 - 2013)

• Assisted CEO on strategic initiatives, including initiation and development of two proprietary technology platforms.